I remember when Dawn Beach Resort was purchased and they put the Marriott there and everybody complained. Similar to that piece of land, if you end up spending as much as they needed to in order to purchase the land you will have to build something that generates the revenue at todays scale vs what it once did. Mullet will likely need a lot more rooms to fill to cover the nut.
Next is what will happen to the present beach bars, guessing the same fate as Ms B's.
After this many years, tough to imagine much change in that area.