I very much agree with your accounts, especially about the facebook sites, one in particular. You are being steered towards a business they have some affiliation with, design their website or get something in return for their "expert" opinion. It is akin to shopping the cruise lines "recommended" stores. Big $$ spent on advertising and big % of $$ back to the cruise line when a purchase is made.
One the "best" burger thing, I have had a good one and one that was not so good at the same place a year or two apart.
Merry Christmas and Happy Holidays.
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